PRINT ADS.
Event:
Museum program: panel discussion/late night party in connection with the African collection
Publication:
Baltimore City Paper
Campaign Work:
- Co-developed creative strategy
- Developed layout with graphic designer
- Media buying
- Copywriting
Event:
Museum program: late night party celebrating the opening of the contemporary exhibition, Warhol: The Last Decade
Publication:
Gay Life
Campaign Work:
- Co-developed creative strategy/ad template to connect with exhibition identity
- Media buying
- Copywriting
Events:
Museum programs: film screening, artist-led workshop and installation, all part of the re-opened Contemporary Wing
Publication:
Style Magazine
Campaign Work:
- Media buying
- Media sponsorship negotiation
- Co-developed ad template concept
- Copywriting
Event:
Museum program: Jazz in the Sculpture Garden concert
Publication:
Baltimore City Paper
Campaign Work:
- Co-developed creative strategy/ad template
- Media buying
- Secured media sponsors
- Copywriting
Event:
Museum program: family day celebrating the opening of the contemporary exhibition, Franz West: To Build A House You Start With The Roof
Publication:
Urbanite Magazine
Campaign Work:
- Co-developed creative strategy/ad template to connect with exhibition identity
- Media buying
- Copywriting
ONLINE ADS.
Event:
Museum exhibition opening
Placement:
Leaderboard display ad
Campaign Work:
- Media buying
- Design coordination
- Copywriting
Event:
Museum exhibition opening
Placement:
Tile display ad
Campaign Work:
- Media buying
- Design coordination
- Copywriting
Event:
Museum program: book discussion
Placement:
Leaderboard display ad
Campaign Work:
- Media buying
- Design coordination
- Copywriting
Event:
Museum program: art sale
Placement:
Facebook ad
Campaign Work:
- Media buying
- Design coordination
- Copywriting
OUTDOOR ADS.
Event:
Museum exhibition opening
Placement:
Street banner
Campaign Work:
- Copywriting
Event:
Museum exhibition opening
Placement:
Bus king
Campaign Work:
- Media buying (included hand-selecting bus routes)
- Co-developed creative strategy
Event:
Museum exhibition opening
Placement:
Bus shelter
Campaign Work:
- Media buying (included hand-selecting locations in prime intersections)
- Co-developed creative strategy
PRINTED COLLATERAL.
Events:
Museum exhibition opening & related programs
Collateral:
Brochure - front side
Campaign Work:
- Copywriting
- List/mailhouse coordination
Collateral:
Brochure - back side
Events:
Museum public program series: African Spirit
Collateral:
Program brochure - front side
Campaign Work:
- Copywriting
- List/mailhouse coordination
Collateral:
Program brochure - back side
EMAIL MARKETING.
Event:
Museum wing re-opening, public program
ePostcard
Campaign Work:
- Strategizing/positioning
- Copywriting
- HTML coding
- Analysis of click-through results
Event:
Museum summer camp for children
ePostcard
Campaign Work:
- Strategizing positioning
- Copywriting
- HTML coding
- Analysis of click-through results
Event:
Museum exhibitions, programs, and retail promotions
Campaign Work: