ePOSTCARDS.
Promotion:
End-of-year communication with a goal to increase holiday traffic to the museum
Campaign Work:
- Creative concept co-development
- Research/benchmarking
- Image selection (with a focus on an image that would appeal to a family audience)
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports
Promotion:
ePostcard communicating 2 programs celebrating the museum's reinstalled contemporary wing
Campaign Work:
- Creative concept co-development
- Research/benchmarking
- Image selections (with a focus on images that would appeal to 2 audiences: young cosmopolitans and families)
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports
Promotion:
ePostcard communicating a public lecture tied to the BMA's African art collection
Campaign Work:
- Creative concept co-development
- Research/benchmarking
- Image selection
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports
Promotion:
ePostcard communicating summer Sculpture Garden concerts
Campaign Work:
- Creative concept co-development
- Research/benchmarking
- Image selection
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports
eNEWSLETTERS.
Promotion:
Monthly eNewsletter communicating upcoming exhibitions, programs, and retail promotions at the museum
Campaign Work:
- Content outline development
- Image selections
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports
Promotion:
Monthly eNewsletter communicating upcoming exhibitions, programs, and retail promotions at the museum
Campaign Work:
- Content outline development
- Image selections
- Copywriting
- HTML coding
- Email list management
- Clickthrough reports